On the third Thursday in August, ELLE and MG3 teamed up to host the 'Power of 3' event in Sydney. Jack River spun the decks, Sarah Ellen showcased her customised MG3 Auto, and Australian illumination artist, Laura Jade blew our minds and turned our every thought into a light show.
Laura Jade – MG3 AUTO PERSONALITY
The launch party saw Australian illumination artist and interaction designer, Laura Jade, unveil her creative take on the new MG3 Auto, designing a unique, inspired installation on the new vehicle.
MG's personality and technology credentials were explored through Laura Jade's installation, 'Brainlight'. This display showed guests their own brain activity projected onto the MG3 Auto, when a headset filled with sensors was worn. Bringing to life the viewers personality, 'Brainlight' creates a beautiful light sculpture projected onto the all-new MG3.
Much like this installation, the MG3 Auto is designed with personality in mind and a vision to deliver outstanding quality and value for money. The MG3 Auto is equipped with the latest generation 8-inch touch sensitive infotainment screen, amongst the largest available in its segment, along with cruise control and Bluetooth.
The boot provides ample space with 1,081 litres with seats down – perfect for those weekends away, or simply journeying to the shops.
Much like Laura Jade's innovative display, you too can create your very own customised MG3 Auto, designed with style, personality and performance in mind.
Visit your nearest dealer to find out more about the new MG3 Auto: https://mgmotor.com.au/locate/