MG Motor has been announced as the Official Global Car Partner of Liverpool FC. The world-renowned English team and MG Motor have extended their existing long-term regional relationship to incorporate global markets including MG Motor Australia.
Previously Liverpool FC's Official Automotive Partner in China, the renewal sees the partnership of the two marques expand onto a global stage.
Under the new global partnership with Liverpool FC, MG Motor Australia will receive attractive partner benefits including signed merchandise, hospitality packages, digital and social support and access to the European Champion's first team players.
Peter Cao, CEO of MG Motor Australia & New Zealand, said: "Liverpool FC is an icon of sport, an historic Club rich in heritage, but with a future facing outlook - much like MG Motor. We're excited to see this partnership renewed at a global level, and to see what this brings to Australia and New Zealand."
The relationship with the Reds aims to strengthen brand awareness with Australian car buyers and football fans alike. MG Motor Australia continues to expand with a growing network of 32 dealerships nationwide and a strong product range, including the stylish MG3 Auto, the compact MG ZS SUV, and the mid-sized SUV, the MG GS.