MG Motor Australia has been recognised by SimilarWeb in the Digital 100 Australia, an annual ranking of the fastest-growing digital brands across 10 industry categories.
SimilarWeb's annual ranking, the Digital 100, identifies brands with exceptional digital performance in 2020.
"The competition to be a digital leader was always fierce, but after a year like 2020, all eyes are on this race," says Or Offer, the CEO and founder of SimilarWeb.
"As the best measure of the digital world, we are excited to spotlight this year's winners, and to follow their success in the months to come."
The recognition from SimilarWeb reflects the growth MG has experienced not only digitally, but in dealerships across Australia.
In 2020, MG reported a sales increase of 83.2% year-on-year in Australia. This momentum has continued into 2021, with the February VFacts rankings placing MG Motor amongst the top 10 automotive brands in Australia*.
The Digital 100 is powered by SimilarWeb and is the globally-recognised benchmark of digital performance. Issued annually, the Digital 100 ranks the fastest-growing sites in the United States across 10 key industry categories, from Beauty to Banking and everything in between.
This year is the first time the Digital 100 has been announced in the Australian market.
To see the full Digital 100 ranking and methodology, visit: https://www.similarweb.com/corp/digital-100.
* VFACTS February 2021.