MG Motor Australia strikes multi-year partnership with Port Adelaide FC
MG Motor is honoured to be announced as Port Adelaide Football Club's new joint major partner under a multi-year deal connecting one of the world's largest car manufacturers with one of Australia's most successful sporting organisations.
The partnership - announced on Tuesday 25th February on Montefiore Hill, overlooking the club's AFL home ground of Adelaide Oval - also marks the first time MG Motor has partnered with an AFL club.
Peter Ciao, CEO of MG Motor Australia said, "We are thrilled to be entering into a five-year major partnership with Port Adelaide Football Club."
"MG Motor and Port Adelaide are two iconic brands with storied histories and a desire to continue innovating in our respective fields.
"Port Adelaide is also investing in the growth and development of its side, with the league leading percentage of young players on its team, something which MG Motor aligns strongly with - as we continue on our journey of bringing our new model line up to the Australian market, building trust and providing more choice in the passenger car segment.
"It is these similarities that cemented the partnership and excite us as we prepare for our first season collaborating together.
The MG Motor name and logo will appear on the front of Port Adelaide's home guernsey and on the back of its away strip.
Port Adelaide Chairman David Koch said the club was thrilled to partner with MG Motor and honoured to wear such a long-established and internationally respected automotive brand on its guernsey.
"MG Motor is an established global company with a rich history in Australia and Port Adelaide could not be prouder of this partnership," Mr Koch said.
"With MG Motor joining us as a joint major partner, we continue in our strategic drive to broaden Port Adelaide's brand and make ourselves a bigger player in the national and international market.
"We are very grateful for the support MG Motor has extended to Port Adelaide and the belief it has shown in our future."
You can catch Port Adelaide in action for their 2020 season debut against the Gold Coast on Saturday 21st March 2020.
